look up any word, like ratchet:
 
1.
Humour, sarcasm, irony etc losing its effect when told over SMS, IM or other social networking media.
Person 1: "Hey, did you get that hilarious text message I sent you yesterday afternoon?"

Person 2: "Oh, that was a joke? I thought you were serious!"

Person 1: "Man, I hate it when my sharp wit gets lost in digitisation!"
by aundii September 15, 2010