when conformist ideas turn you or the general population into the same person. poser brands can cause this. also when people act like they are tough shit just to be cool. people who have suffered a loss of individuality most often don't know. they are being cool and fitting in with the general population. this concept is generally found in high schools.
dude, that guy wearing the Srh jacket doesnt even smoke pot he is just trying to fit in with his friends what a complete loss of individuality.