genre of reading material that sits just below porn and to the right of music monthlies at your corner shop, usually featuring a bint with large assets on the front cover. It assumes (correctly) that its target audience cares only for cars, tits, lager and casual sexism, in approximately that order.
FHM and Nuts are prime examples of lad mags.
by Parsefone April 28, 2007
Can you define these popular missing words?