The Justin Beiber Effect

When a song or other business extension is used by Justin Beiber, and subsequently ruins it.

Justin Beiber announces Dubstep track, therefore, ruining most dub step for some people, subsequently 'The Justin Beiber Effect'

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Justin Bieber Effect

What happens when hearing a new song and you aren't sure if the singer is a girl or a guy.

Person 1: Is this a girl or a guy?
Person 2: The Justin Bieber effect! But, its a girl that sings this song...
Person 1: Oh, its hard to tell...

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