If the Illuminati or Annunaki are fully exposed, they loose their power, so they stay hidden while they rule. If someone speaks out, they discredit what was said so that they get made fun of and no one listens to them. (Tin foil hats anyone? Maybe there's something to it. Also, look at other definitions of this word. Some of them might try to discredit the validity that the Illuminazis even exist.) If something gains too much popularity that it can't be discredited, then they take over what's become popular and bend it into something that no longer serves people or is way too expensive for most people. (Ex. Commercialized Reiki - There are some of us still willing to help for free and train you as well, though.)
A fake organization used to demonstrate the mental incapacity of a person who is crazy enough to believe everything they see, read, or hear; especially regarding conspiracy theories. When questioned these types of people will likely have a defense of 'I saw it on youtube' or 'google it, its true.'
Friend: No realy, it's going to happen just wait and see, wait and see the government is going to knock at your door soon, youll see.
You: Yes, the government and the illuminazis are going to come and eat our babies.