The art of buttering up your significant-other through jewelry, clothes, watches and other items of value to the opposite sex, thereby currying favours and reducing resistance to outrageous investments in cars, bikes, consumer electronic or other hobbies that would otherwise be a lightning rod for domestic confrontation.
"My wife hates me spending any mod money on my Audi S4. Getting a Stage 3 turbo kit cost me a ladies Rolex in Honeymail."
by vrlife August 22, 2007
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