Nutritional yeast, esp for sprinkling on popcorn.
I heard it at The Savoy, our local indy-movie theater in Montpelier VT. The user was a young woman, maybe 20 years old. I think she was a little embarassed she had said it out loud in front of me, an old hippy. I now use it regularly; everybody likes it, nobody seems to have heard it., including the guy who now dishes out the popcorn at The Savoy.
You want a little hippy dust on that?