When the end of a sporting event that runs past its scheduled time slot gets preempted by other programming. Refers to the 1968 Oakland Raiders comeback over the New York Jets that NBC left prematurely to broadcast the movie "Heidi."
Wisconsin's Jordan Taylor launched a three-pointer that could have won the game. The ball was midflight when CBS switched to another game. If he'd made the shot, it would have been a Heidi moment of epic proportions.
by Crassius May 24, 2010