an attempt by companies to take their products and making them seem more biologically and/or environmentally friendly
by Sexydimma October 29, 2017
Haters working hard for the first time in their life to ruin the incremental improvement to being more sustainable.
by Theguys2021 April 2, 2021
When a celebrity, business owner, company, etc. puts up a front of being sustainable so that the public approves of them and their business. Most times this is because they got called out for being unsustainable and following fast-fashion practices.
"Did you hear Kim K is trying to greenwash herself AGAIN!"
"Shein is so sustainable!"
"Girl don't believe them. They're just greenwashing themselves."
"Shein is so sustainable!"
"Girl don't believe them. They're just greenwashing themselves."
by not._home. November 21, 2022