When a completely inept person, sends an equally inept person (or gopher), to do their own shopping. Often, the gopher can be observed standing in the middle of the store, yapping on a cell phone with the person who subsequently sent them. Screaming out a variety of sizes, colours, and prices.
"That customer doesn't seem to know what she wants."
"Of course she doesn't. She's gopher shopping."
"Of course she doesn't. She's gopher shopping."
by D. Gould March 1, 2006