To distance yourself from someone or something like the dude on the Heisman trophy giving a stiff-arm to defenders.
His girlfriend cheated on him so he gave her the heisman.
A: Are you still smoking?
B: Naw I gave it the heisman.
A: Are you still smoking?
B: Naw I gave it the heisman.
by uniqueacctid December 17, 2003