The need for gadgets to assist in everyday life and situations.
With the recent onslaught of new gadgets and technology, i.e., Ipods, mp3players, high-tech phones, etc. people suddenly feel the need for unnecessary conveniences at all times when in reality they are just partaking in gadgetry.
"I want the new Iphone so I can have access to Pandora at all times."
"No, you don't need it. That's just gadgetry."