In law, it means making untrue statements for the purpose of obtaining money or property. It is a form of theft.
But it could also be a false representation of fact or circumstance; misleading; lying.
Disney should be charged with false pretense for making little boys and girls believe that life always has a happy ending, for making boys and girls believe that a bully will always get what they deserve, and for making little girls believe that there is a prince charming out there waiting to sweep them off their feet. This misrepresentation of life that Disney gives leads to their money gain.