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1.
People select the most attractive pictures of themselves and post them on social networking sites as their profile pictures and in online photo albums.

These select photos are ones that enhance or inflate attractiveness of that person. In real life, that person isn't as attractive as their photos make them to be and they're pretty ordinary looking.
"I've seen that girl in real life; she's just facebook pretty."
by ~Pussycat April 25, 2010