A person who makes a second or third facebook profile just to improve his or her status in a facebook application. This person usually has low self-esteem and becomes depressed easily if not the best on everything.
Jim: I just added all three of that really hot girl's facebook profiles.
Matt: Wow you dumbass, you know she just made two of them to be a facebook cheat, now you are going to go down in every ranking.
Jim: Oh man, I thought she thought I was cool.
Matt: No, she just thinks you're and idiot.