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1.
1. A genre of movie that may seek (or in some cases pretend) to educate it's viewers while playing on sensationalist themes or attempting to create controversy. IE: Reefer Madness, Assassin of Youth, The Violent Years.

2. A film that attempts to be educational, but is instead exploitative. Sometimes intentional.

The word is a combination of education and exploitation
Bob: Reefer Madness was great! I thought that movie was very insightful.
Jane: Yeah? Well i disagree. That movie was just pure exploication.
by George "Foreman" Orwell May 30, 2012