look up any word, like wcw:
 
1.
The act of intentionally constructing and promoting an idealized self in a very public way, and often obnoxiously. It's critical to note that the projected self is not always received as idealized, but more often as immature, angsty, self-involved and attention-seeking.
Judd: Did you see the new cast of The Real World?
Pam: I did. It's so disappointing that the producers can't see beyond the fakery and the posing. I thought The Real World was about getting beyond labels, smashing the superficial, and seeing the process of individuals' identity construction in the context of diversity.
Judd: I know, and it's sad. Now it's just a bunch of egocasting in the context of drunken hookups.
Pam: Pathetic.
by Matthew Lake April 30, 2007