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1.
Aiming to increase one's social standing or career prospects by pretending to embrace the currently popular cause of environmentalism.
Fay: " I think he likes me he asked me out to the Save the Snow Leopard fund raiser.

Eve: "I'm sorry, Fay, he says that to all the girls to get a date. He doesn't really care about the environment, he's an ecotunist!"
by Catherine dée Auvil May 21, 2007