When a company uses the state of the economy to get you to buy their product.
"In difficult economic times like these, you should be able to afford to take care of your skin, that's why we have created the new..."
"It's the 'Economy Sucks' sale!!! All vehicles zero down!!! Zero percent financing for..."
"Many people think that it is hard to get credit these days, but we can finance you for no money down and..."