When you get sloppy drunk and think it'd be real clever to write some irresponsible, hateful, or degrading things on the internet for all to see. This could also include pictures and usually involves a couple of conniving friends.
The drunken mishaps are usually forgotten until a year or so later when someone puts an urbandictionary.com status game on Facebook.
Person- I'm a real asshole when I drink sometimes, I can take 'drunk publish' to a whole other level.
Person 2- Pity you usually forget.