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Unsubstatiated self-importance, the mind-boggling opinion that some individuals of sub par appearance, or social skills entertain that are more attractive than they actually are.

The deluded belief of some individuals (usually male) that they actually have mojo
"Why is Fugly acting like God's gift?"

"That's because he does."

"Wow, that's some serious douchebaggitude."
by Lobo DeLuxe May 25, 2009