A person that plays hard to want, as opposed to a person that plays hard to get.
Datardism is common among extremely good looking intelligent people, or extremely retarded people.
How was your date last night?
That datard wouldn't shut up. I mean, he was hot, and super intelligent, but the things he said were gross and unappealing. It was like he didn't want me to want him. There is a good possibility that he may have been mentally retarded.