(N.) When big buisnesses in the TV/Movies/Music industry try to get their cosumers aroused to increase sales by making sexy people seem sweet and tender and making them dress up and behave like schoolgirls/boys. Often times, instead of imitation, they'll use actual children.

Refers to the sexualization of pre-sixteen year-olds by marketeers to sell records. See Britney Spears in 'Hit Me Baby One More Time'.

Originates from 'Branded: The Buying and Selling of Teenagers' by Alissa Quart.