When you get a ice cold drink, walk up next to someone. Then very quickly, yell out "COLD BRAND!" and press the ice cold drink against the target's neck as firmly as possible and watch the target squirm, scream, etc.
Person 1 walks along Person 2, with an ice cold Pepsi in hand
Person 1: COLD BRAND!
Person 2: What?
Person 1 presses Pepsi against Person 2's neck
Person 2: AHHHHHHHHHHHHH!!!!!!!
To scar the skin using a metal instrument and a freezing substance, such as liquid nitrogen or a solution of alcohol and dry ice. The skin affected turns a bright white, as do the hairs which grow back in the area branded.
The ritual is less painful during the actual procedure, when compared to the norm of heated iron branding. The skin touched however, goes through a longer recovery and slight more pain after it is done.
It is also commonly referred to as a 'freeze brand', and is less practiced than it's heated cousin. Therefore, it will be harder to find someone who is willing to work on you.
"So I heard you got a cold brand. Did it hurt?"
"It's a little sore now, but it wasn't that bad when the guy was doing it."
"Where can you get them done?"
"Well you can ask around the tattoo parlors or you can buy the supplies yourself. It's not very hard."