Person 1: COLD BRAND!
Person 2: What?
Person 1 presses Pepsi against Person 2's neck
Person 2: AHHHHHHHHHHHHH!!!!!!!
The ritual is less painful during the actual procedure, when compared to the norm of heated iron branding. The skin touched however, goes through a longer recovery and slight more pain after it is done.
It is also commonly referred to as a 'freeze brand', and is less practiced than it's heated cousin. Therefore, it will be harder to find someone who is willing to work on you.
"It's a little sore now, but it wasn't that bad when the guy was doing it."
"Where can you get them done?"
"Well you can ask around the tattoo parlors or you can buy the supplies yourself. It's not very hard."