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phenomenon where those who have invested time or money in something are far more likely to want to defend their investment as being worthwhile
"I spent the entire night re-typing an essay that I deleted by mistake"
"You know you can just restore it from the recycle bin?"
"Uh...yeah, but, I really learnt a lot doing it all over again"
"Cokefest rule!"

"That Red Hot Chili Peppers concert was amazing. All the songs they played were great. The $200 I spent on that ticket was totally worth it"
"Cokefest rule!"

"I'm really enjoying the new SimCity"
"Cokefest rule!"
by remnant_cokefest March 18, 2013