the use of an apostrophe in the naming of aliens in science fiction. Extremely prevalent in turning a common name into an alien-esque name.
Author: "hmm. I need a name for this alien in my book"
Friend: "How about... Jon?"
Author: "No. I will use J'on!"
Friend: "Ah, the use of the alien apostrophe, like Kal'el, Jor'el, Teal'c, Bra'tac, D'on...