Apparently used once by Alf in Home and Away, this is an odd phrase which turns the verb ask into a noun. Of all things! Research indicates that it is generally used in sports and business, and randomly by Australians. It also seems to have been embraced by Friends of the Earth, being the name of their campaign against climate change.
I know it's a big ask, but can you stop climate change?
by missmarie June 20, 2006