Both phenomena are reminiscent of the swarm of zerglings flooding into your base that constitutes the standard zerg rush in the game of Starcraft.
Croud of sheeple: "OMG U NEED A FACEBOOOK, LIKE RIGHT NOW!! HOW DO U LIVE WITHOUT ONE?!!1!"
Me: "What is this, the Zuckerberg Zerg Rush? Get his cock out of your mouths already and leave me alone."