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1.
Your Web Turf is the web real estate about a specific company, person, topic or theme, which encompasses the following types of intellectual property:

Websites, Blogs, Social Media Profiles, Tweets, Videos, Live Streams, Photos, Articles, Columns, Internet Radio, Webcasts, Podcasts, PDFs

Phrase coined by dotJenna @ TheMarketingShop.com.
Hyperlocal content helps build the foundation of your "Web Turf."
by dotjenna2 December 03, 2009