When a major market pro-sport team wins a championship over a minor market team, utilizing obvious favor from the league and officiating. The league pursues "Wal-Mart Wins" so it can sell cheap licensed gear to the hapless fanbase at Wal-Mart and derive tremendous profits.
"Woohoo the Steelers just won the Super Bowl!"
"Calm down dude it was a Wal-Mart Win. You're a corporate pawn."