This phrase is used by many g's when referring to a travellodge hotel. The play on words originates from the cheapness associated with said hotels, which can be likened to the poor conditions of degenerated 'ghetto' areas.
Ronald:"Oi I dun noo about u but mans is jamming at the Mariott after tonight init, bare luxuries. Where you at fam?"
Jerome: "Youre a cheif, im sticking to my roots and staying at the travelcotch, dont be a waste."
Ronald: "Atleast i got chicken" *kmt*