The requirement that interactions between individuals, organizations, and similar be consistently good.
All media is transactionalized. Individual exchanges of value are transactions. But so is every conversation, every email, every experience you have. And the organizations that are responsible for those transactions are increasingly responsible for delivering a high value experience with every transaction. There are so many options for how people interact with media that every thing you do is important and meaningful. If you don’t deliver value, there is someone waiting in the wings who can, and your audience will find them.