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The pattern of the grocery chain Trader's Joe's to regularly introduce new products that sound enticing and interestingly ethnic but taste like crap--just like all the earlier enticing-sounding and interestingly ethnic foods you bought there that ended up tasting like crap.
At TJ's I found these new Yogurt Dill Papadums and thought they'd be interesting but they tasted like crap. What a Trader Joke.

What's with all the packaging at Trader Joe's? There's enough plastic wrap surrounding my asparagus spears to choke a baby dolphin. I got totally depressed but forgot all about it when I had a massive coronary from all the sodium in my Trader Joe's Thai Red Curry Sauce. What a Trader Joke.
by Food Flogger April 14, 2009