A proven theory that implies the fact that all women enjoy the attention that her "lover" gives her, but pretends to not notice in order for said lover to give even more attention to her. Upon this, the "lover" begins to lose interest in her, thinking that she really doesn't care for him, and starts to ignore her. Finally, the woman becomes upset from the lack of attention and desperately seek their lovers attention by any means necisarry.
After said woman becomes desperate, she finally decides to acknowlege her lovers attention and then this cycle starts to repeat itself. The Theory of Reluctant Bitchitude is a proven theory of everyday life.