Brand loyalty, regardless of quality differences. Buying a potentially inferior product for reasons other than suitability for a particular purpose, such as for personal image or self-esteem.
May not necessarily apply to Ferrari, since they are often sold as status symbols as well as higher performing vehicles.
May not necessarily apply to Ferrari, since they are often sold as status symbols as well as higher performing vehicles.
"Near the end of those four years, once people don't think Radeon is worse than nVidia, that's when the Ferrari effect would matter. But it doesn't matter if people think badly of your brand." - Moore's Law Is Dead
by 5eraphim77 September 18, 2022
The Ferrari effect states that "any person who finds out about Formula 1 from a Ferrari supporter will develop a crush on either Charles Leclerc or Carlos Sainz."
Person1: Oh my god Charles Leclerc is so cute ! I gotta thank my friend for telling me about Formula 1.
Person2: Does your friend support Ferrari?
Person1: Yes.
Person 2: It's clearly the Ferrari effect then.
Person2: Does your friend support Ferrari?
Person1: Yes.
Person 2: It's clearly the Ferrari effect then.
by Mamata7373838 July 19, 2023