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The superfluous addition of hardcore homosexual sex scenes to a video game solely to pander to the gay demographic.
The Hamburger Hepler Effect occurs because of the desire by large media companies to pander to every possible demographic in order to boost sales of their terrible products so that they can claim market success even on the backs of total artistic failure.

Examples: Everything from Bioware/EA in the past three years.
by bobdobbsthethird March 01, 2012