|1.||The Doughnut Effect|
The effect of seeing something you think you want, getting that thing, and then as you begin using that thing, you realise you hate it. This is best shown with doughnuts, as they sound delicious, but as you start eating them you realize you hate them.
Guy x: God, I forgot I hate doughnuts, but I bought a dozen and only ate 1
Guy z: Its the doughnut effect!