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The surprise and delight experienced when something is significantly better than originally anticipated. As per Susan Boyle on Britain’s Got Talent. The judges and audience expected a poor performance based on Susan’s frumpy appearance, but once they heard her beautiful voice – were completely overwhelmed and duly erupted into rapturous applause. If Susan had been more ‘visually appealing’, they would have expected a good performance, and consequently been less moved by the experience.
Real Estate Agent: So....what do you think of the apartment, is it what you are looking for?

House hunter: I love it! I was not expecting it to be anywhere as good as this... the pictures didn’t do it justice. Where are the papers? I must sign up today. Do you think I could get a two year lease?

Real Estate Agent: Gotta love The Boyle Effect.... works every time!

by Grounds April 25, 2009

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