He often tricks women into thinking he is a very wonderful person but in fact is quite the douche bag. He has done something so creatively though, that you can't help but give him credit for being a successful douche bag.
"That guy the other day bought a dozen roses. But he gave 12 different roses to 12 different girls. None of them knew, but 12 girls were in love with him at the end of the day. Now that's what I call tasteful douchebaggary."