This could mean one or all of several things:
1. The Brand
2. A big fish in a small pond (this is debatable, there are some who would question that he is even a fish)
3. Posessor of a field of one trick ponies
You should also be aware that he has a certain type of charisma, he is definately alive and that everything he touches turns to sold.
Stuart Baggs: I’m not a one-trick pony, I’m not a 10-trick pony, I’m a whole field of ponies – waiting to literally run towards this.
^man speaks the truth... or total bullshit - yeah, that's the one.