Top Definition
The ratio of the amount of hype a movie has produced to the amount the movie sucks.
I hope we don't get the Spiderman 3 Effect with The Dark Knight or I will be incredibly disappointed.
by Zachary Mitchell July 29, 2008
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.

×