A parody apparel company which served to spoof its biological and directional counterpart, The North Face. The South Butt idea is simple: stay comfortable, relaxed, and always be yourself. In contrast to The North Face slogan “never stop exploring” The South Butt’s slogan is “never stop relaxing.”
"I’m totally down with The South Butt way of life"
by MGD2010 March 27, 2010