Top definition
The idea that a ridiculous celebrity who appears incredibly stupid might actually be a genius aiming to capitalize on the revenue he or she gains from the mindless demographic their work caters to.
Ke$ha, Lady Gaga, Joaquin Phoenix, Chad Ochocinco, and of course Soulja Boy! All of these and more could fall under the Soulja Boy Theory
by ZPuma December 02, 2010
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