With the use of social media tools, individual(s) cause damage thru bad behavior, P.R., lies, half-truths, rumors, etc. to a company's brand or product. The effect is terror and distraction to the brand's core IP.
social-media-terrorism
http://www.nytimes.com/2009/04/16/business/media/16dominos.html?ref=technology
http://blog.plusfactory.net/2009/04/man-made-digital-media-disasters-or- social-media-terrorism
http://www.nytimes.com/2009/04/16/business/media/16dominos.html?ref=technology
http://blog.plusfactory.net/2009/04/man-made-digital-media-disasters-or- social-media-terrorism
by plusman April 16, 2009