The conversation one holds with oneself upon finally finding an item they like after hours of shopping, but then realizing that they are not sure if they really like the item. Most of the time, they realize they don't really need the item and end up not buying it. Very frequent in women, although occasionally affects men, too.
Leah and Jenae were shopping at PacSun. After many hours, Jenae finally found a shirt she liked. While waiting in the long, long line, Jenae began pondering whether she really needed that shirt. She held a shopper's monologue with herself and came to realize that five other people she knew had that shirt and that she did not want to be a poseur