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When someone talks about Brunswick bowling balls, how they are drilled, and what they are supposed to do. Conversations are often lengthy, and extremely biased towards Brunswick.
The following is an example of shoetalking:

Blah blah blah Brunswick is amazing blah blah blah Csytem 4.5. Blah blah pin down blah blah symmetric blah blah blah 4000. Also, blah blah Rattler blah blah weight hole blah blah. Brunswick is the best company ever blah blah blah.
by jibtastic August 15, 2010