The female equivalent of the "male ego" often referred to by women as though they don't have one.
woman - Jesus Jeffery, i'm sick of hearing about the size of your penis. Your stupid male ego is driving me nuts!
man - I'm sorry Suzie, it won't happen again.
woman - Anyway forget about that, does my bum look big in this?
man - Suzie you silly sausage, do you really expect me to entertain your sheego after that?