Using the internet and media (even word-of-mouth) to expose hypocrisy in everyday situations to subversively benefit your own agenda (whether personal or organizational).
The Local Newspaper didn't cover the local music event... so, we used a Shame Campaign via tweets and emails to the larger media saying, "our town and its newspaper don't support the arts." The next week, we had a full page spread.
by TRWARD321 October 13, 2015