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1. Roll Up the Rim To Win
1. Another term for wedgie, as in grabbing hold of the back of a person's underpants and yanking upwards until they scream.

2. Tim Horton's contest slogan.

Background: Canadian
I grabbed my roommate's underwear and yelled 'Rrrroll up the rrrrrrrim to win!' until he started screaming.
by Melissa Jun 9, 2004 add a video
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