The ubearable attraction to a dangerous/alluring object or situation. Very close to a drug addiction.
Applies to: sex, cliff-jumping, large red buttons that say "Do Not Push", hot girls bent over searching though their bags, stealing, etc.
Just because you can, doesn't mean you should.
Rob saw a shiny, red Ferarri with its door open and keys in the lock. I could see him shaking and knew he was having trouble resisting the Red Button Effect.